What we do
Driving performance with partnerships
and our global brands
At Gulf, we believe no one achieves greatness alone. Since 1901, our journey has thrived on partnerships built on shared ambition, bold innovation, and an unstoppable drive to succeed. From the world’s fastest tracks to everyday journeys, we team up with iconic names who share our spirit, from McLaren Automotive, Atlassian Williams Racing and Trackhouse MotoGP Team, to future-focused companies like Indra with their innovative home EV charging solutions and Everrati who are electrifying classic cars.
Our partnerships go beyond performance. They connect our rich heritage with what’s next, bringing the iconic Gulf spirit to motorsport, mobility, lifestyle, and beyond. Together with our partners, and through our own ventures such as Reviva Coffee and luxury fashion brand AN-Y1, we create experiences that inspire, empower, and reach millions of consumers in more than 60 countries worldwide.
Explore Our Partnerships
Sports and motorsport partnerships
Racing has been part of Gulf’s DNA for more than 50 years. From the legendary Gulf-liveried Ford GT40 that won back-to-back Le Mans titles, to today’s fastest tracks of F1, our colours have become a global icon of ambition and endurance.
We continue to push limits with partners who share our fearless spirit, from Atlassian Williams Racing in F1 and Trackhouse MotoGP Team, to the ROFGO Collection that celebrates our rich motorsport heritage with an incredible range of Gulf livery cars.
Atlassian Williams Racing
Atlassian Williams Racing
Gulf and Atlassian Williams Racing joined forces in 2023, uniting two iconic names with a shared motorsport heritage. With over five decades of racing legacy, Gulf joins one of the sport’s most recognised teams to create a partnership that brings fans closer to the sport they love, both on the track and beyond.
Trackhouse MotoGP Racing
Trackhouse MotoGP Racing
Gulf is proud to partner with Trackhouse MotoGP Team, who are redefining motorsport and rapidly becoming one of the most exciting names in the sport.
With full-time entries in the NASCAR Cup Series and a bold move into MotoGP, Trackhouse MotoGP Team combines innovation and entertainment to captivate fans. Like Gulf, they share a clear vision: pushing boundaries, engaging fans, and building a racing culture that inspires people worldwide.
ROFGO Collection
ROFGO Collection
The ROFGO Collection is one of the finest assemblies of Gulf-liveried cars in the world. Every vehicle in ROFGO represents a chapter in Gulf’s motorsport history, preserving the defining moments that made us iconic. A living tribute, the collection gives fans the chance to relive racing history and experience our enduring legacy.
Chennai Super Kings
Chennai Super Kings
On the cricket field or on the track, champions share the same spirit: bold in the face of challenges and relentless in the pursuit of victory. Gulf and Chennai Super Kings are united by passion, endurance, and excellence, making this partnership a true meeting of icons.
Lifestyle
Our lifestyle partnerships and brand extensions carry Gulf’s iconic spirit beyond the track and into everyday life. From a TAG Heuer timepiece to a cup of Reviva Coffee or a bold AN-Y1 racer jacket, each one offers fans a new way to live the Gulf story. Timeless, distinctive, and unmistakably Gulf.
TAG Heuer
TAG Heuer
Official partners since 2007, Gulf and TAG Heuer have shared a legacy defined by pushing boundaries. From Le Mans legends to today’s collectors, our special edition timepieces embody the spirit of style, performance, and racing excellence.
Reviva Coffee
Reviva Coffee
Reviva Coffee is our reminder to taste life to the fullest. Crafted from 100% Arabica beans, Reviva blends bold flavour with uplifting moments, helping you pause, recharge and focus on what really matters.
AN-Y1
AN-Y1
AN-Y1 is a luxury sports-luxe brand born from Gulf’s iconic heritage in motorsport. First unveiled on the catwalks of Monaco during the Grand Prix, the collection reimagines the spirit of the racetrack through modern leather jackets, blending moto, racer, and bomber styles.
Designed in both women’s and unisex, each piece fuses bold, contemporary fashion with Gulf’s unmistakable racing blue and orange accents. Whether you have a love for racing or for fashion, AN-Y1 is everyone’s speed.
OEM & industrial partnerships Trusted by the world’s leading manufacturers
Gulf partners with OEMs and equipment manufacturers to deliver lubricants proven in the toughest conditions, from construction and agricultural machinery to the world's shipping industry.
Across our markets, Gulf meets a broad range of OEM specifications and holds multiple product approvals. Our lubricants are engineered to perform to the standards required by global and regional manufacturers, successfully meeting OEMs’ stringent tests for performance and durability. This reflects Gulf’s ongoing commitment to reliability, efficiency, and value across every market we serve.
Global OEM approval from McLaren Automotive
Global OEM approval from McLaren Automotive
Our partnership with McLaren Automotive is defined by performance that speaks for itself. Every McLaren supercar leaves the production line filled with Gulf Formula Elite, the engine oil McLaren recommends.
And McLaren Automotive goes further than what’s under the bonnet. Supercar fans can experience this partnership through exclusive McLaren models in Gulf’s iconic livery, a combination of modern engineering and a heritage that has inspired generations of motorsport enthusiasts.
Licensed partnerships Utilise the Gulf brand and join our network
The Gulf name is recognised worldwide, and our licensed partners bring it to life though fuel forecourts and lubricant distribution networks, to lifestyle merchandise. These partnerships connect Gulf’s global reputation with local expertise.
Whether it’s delivering our lubricants into new markets or creating Gulf-branded products that fans wear with pride, our partners make Gulf part of everyday life around the world.
Gulf Lubricant distributors
Gulf Lubricant distributors
Our distributors are trusted partners who bring our lubricants to markets around the world. Backed by Gulf’s internationally approved range and expert training, they combine global standards with local insight to deliver the right solutions for every customer.
And because partnership is at the heart of everything we do, we’re focused on what matters most to our distributors: building stronger margins and long-term growth. With Gulf by your side, together, we’re unstoppable.
Gulf Fuel Retail partners
Gulf Fuel Retail partners
Our fuel retail licensees are able to harness the power of the Gulf brand while having the flexibility and control to sourcing and managing their own fuel supply and pricing. Gulf Fuel Licensees also have the operational freedom to decide whether their Gulf branded forecourts are company-owned, dealer-owned, or their network is a mix. We support our licensees with mobility-focused retail offerings such as our premium Gulf ULTURA fuel additive, the Gulf Store convenience retail format, branded Gulf merchandise, and a range of automotive partnership opportunities that can be activated on their Gulf forecourt.
Gulf Merchandise licensees
Gulf Merchandise licensees
Our merchandise licensees leverage the Gulf brand to create and distribute Gulf-branded products. From apparel to lifestyle goods, these partnerships help customers engage with our brand in everyday day life.
Future mobility ventures Shaping what’s next for transport
Gulf has always looked ahead, and today we’re investing in the future of mobility. Through smart home EV charging, Rapid charging EV infrastructure, and sustainable innovation, we’re ensuring that the Gulf spirit lives on in the next generation of transport.
Indra Home EV Charging
Indra Home EV Charging
Indra supports the development of smart, unidirectional and bidirectional EV chargers for homes. Designed for efficiency, connectivity and future-ready energy use, we’re supporting a smoother transition to intelligent mobility solutions.
Tirex
Tirex
Tirex, a Gulf subsidiary, is accelerating the rollout of rapid EV charging infrastructure across India. Together, we’re powering growth, and building dependable access to EV charging.
Everrati
Everrati
Everrati reimagines Gulf’s most iconic heritage cars, transforming them into fully electric classics. This partnership reflects Gulf’s commitment to a more sustainable future, blending our timeless livery with cutting-edge electric technology.